Est. Reporting on the Web
The Dispatch
Field notes from inside client projects — WordPress, Next.js, AI integration, email marketing, and SEO, written the way we'd explain it to another developer.
Lead Story · WordPress · 12 Aug 2026
WordPress or Next.js: How We Actually Decide
The honest version of this decision tree, past the marketing copy — what we ask a client before recommending either stack.
6 min read →
AI · 05 Aug 2026 · 8 min read
Adding AI to Your App Without It Feeling Bolted On
Where a Claude or OpenAI call actually earns its place in a product, and where it's just a chatbot nobody asked for.
Email Marketing · 29 Jul 2026 · 5 min read
The Deliverability Checklist We Run Before Every Send
SPF, DKIM, DMARC, list hygiene, and the send-time habits that keep campaigns out of the spam folder.
SEO · 21 Jul 2026 · 9 min read
Inside a Technical SEO Audit: 14 Things We Check First
Crawl budget, Core Web Vitals, schema, and the structural issues that quietly cap a site's ranking ceiling.
WordPress · 14 Jul 2026 · 7 min read
Speeding Up a Slow WooCommerce Store, Step by Step
Caching, image pipelines, plugin audits, and the database cleanup most stores are overdue for.
Next.js · 03 Jul 2026 · 6 min read
Is a Headless CMS Actually Right for Your Marketing Team?
What you gain in speed and flexibility, and what your content team gives up in convenience.